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Today we have the misfortune of breaking more egotistical bubbles. The “Daht Kahm Iz Keeng” crowd is being forced to recalibrate their position once more as (unfortunately for them) another gTLD has broke through the glass ceiling of the magical front page on Google.

Today we highlight the success of Hud Loans – a perennial powerhouse on the organic search settling in at a comfortable and relaxed position of #3 – first page of Google for December 2018. Imagine that – 100s of 1,000s of dollars in marketing being blown by giants of the industry to compete with a know nothing entity who is destroying them with his gTLD.

Try it for yourself – type up “Hud Loans” and see the page land on the first page of Google.

Gonna be hard for them to “Yeah but” on this one.