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Dot com is King…Dot com is King…Dot com is King..

Have you ever felt like your world was one large plastic robotic bubble? You were in a field and up on a stand some loudmouth kept shouting out “Dot com is King! Dot com is King! Dot com is King” with absolutely zero proof to back it up? Every single moment you turned around you felt like you were an extra on the set of Matrix – another churning zombiebot driveling “daht kahm iz keeng…daht kahm iz keeng…daht kahm iz keeng….”

You found yourself waking up in panicked sweat – terrified that while you were sleeping maybe the dot com you were battling for had somehow – magically – became available overnight while you slept and someone else bought it. 

Think of all the family time you lost obsessing over the possibility of buying a 4 letter domain name as opposed to a 5. (Because as everyone knows, 4 letter domain are SO much more valuable than 5 letter domains. Even if they are A-Z-K-W dot com or the memorable G-U-U-X dot com. Doesn’t matter that they sound retarded – they are 4 letter domains and 4 letter domains are the single source of ALL internet traffic because Dot com is King! Dot com is King! Dot com is King!!!! 

(And don’t get you started on the unicorn 3 letter domains. Everyone knows those are as elusive as a 6 foot hobbit wearing not 1 ring, but TWO!)

Meanwhile, your buddy down the street bought the URL hotels.club and he is building an empire – right in your backyard. Yeah, it is a long URL, but he believes humans are capable of remembering catchy, unique, memorable URL names as opposed to 4 letter nonsense dot coms. 

As we stress in our 10 step recovery program – the most important step of all is to keep things simple. If you can buy and build a site with a catchy gTLD – go for it. Break out of your plastic bubble and start to create the site of your dreams, free from the burdens and days lost chasing irrelevant URLs.