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Back in 2013 ICANN shook up the internet

“It’s happening – the biggest change to the Internet since its inception,” said Akram Atallah, president of ICANN‘s Generic Domains Division. “In the weeks and months ahead, we will see new domain names coming online from all corners of the world, bringing people, communities and businesses together in ways we never imagined. It’s this type of innovation that will continue to drive our global society.”

And with that, the internet grew in ways it had never previously known.

A domain is made up of 3 parts.

TLD – Top Level Domain – This is the part you read after the dot. Dot com, dot net, dot whatever These are typically referred to as legacy domains

SLD – Secondary Level Domain – These are the letter before the dot. e.g. https:// jimsfish .com or https:// ebay .com 

gTLDGeneric Top Level Domain – Now instead of a legacy TLD, it is possible to have a relevant and direct TLD that correlates to the actual site and what it is about. e.g. https://vacation.rentals or https://boat.rentals 

Prior to this release, the consumer was pretty much stuck with Iamgoingtotakethisdomainbecauseitisallthatisleft.com All of the “juicy” domains had been snatched up back in the 90s when the internet came into its growth. Some were created while others were just natural. An example of this is Branson.com which leads to a little city in the middle of America – located in the Ozarks of Missouri. This domain has been resold at least once for 1.6 million dollars. Generally speaking, that is not a sum of money a lot of people can afford. Likewise, Branson.net, and Branson.org were quickly snatched up. People realized back then how incredibly valuable these terms were and made the smart move at that time to grab them.

Now, with the advent of gTLDs, smaller entrepreneurs can try their hand again at battling for search engine dominance without the need to destroy the family savings.  A quick search on Uniregistry.com turns up 180 different options available to the buyer. Some of them are winners and some are duds. But, with a little savvy and a catchy site, any of these can be turned into a 5 star winner for the internet search pages.